Most Technical Founders Don’t Fail Because of Product

They stall because revenue isn’t engineered. Common patterns I see in with technical founders and founders in the cyber & SaaS companies. At some point — usually around capital raise or early traction — sales must become a system. That’s where I come in.

  • Founder-led sales with no documented process

  • First sales hire fails

  • Enterprise deals drag without clear next steps

  • Pricing confidence issues

  • No defined ICP beyond “mid-market companies”

  • Pipeline activity without predictable conversion

I started in enterprise sales at 18, working directly inside Robert Herjavec’s organization in the cybersecurity space

I was later featured in his book The Will to Win for my experience inside a high-performance sales culture. As a former enterprise cyber sales operator I sold over $15M+. Built and led sales teams and worked inside high-performance environments

Over 10 years in cybersecurity and enterprise sales, I navigated complex multi-stakeholder deals. Beyond enterprise tech, I’ve built and led sales teams, structured consulting engagements for growing companies, negotiated and structured $5M+ in endorsement deals, worked with medal-winning athletes from the 2024 Summer Olympics. Across enterprise technology and elite athletics, one truth holds: Performance without structure breaks under pressure. Structure creates scalable performance.That philosophy drives how I design revenue systems.

Your Revenue Architect.

I work with cybersecurity and enterprise SaaS founders who are scaling toward $10M and need revenue to become predictable — not founder-dependent. I install my REV Engine framework, which replaces reactive selling with a structured revenue system — covering ICP clarity, enterprise deal flow, hiring structure, and forecasting discipline. The result is a scalable revenue engine that doesn’t break as they grow.

Book Your Intro Call w/ Dakota

"Install REV Engine"

REV Engine Installation (90 Days) For cybersecurity & enterprise SaaS founders scaling toward $10M.

  • R — Revenue Foundation

    ICP clarity • Positioning & pricing • Offer-market alignment

  • E — Enterprise Execution

    • Deal stage design • Objection frameworks • Multi-stakeholder strategy

  • V — Velocity & Scale

    • Hiring structure • Forecasting discipline • Pipeline visibility • Sales leadership rhythm • Training and reinforcement

Who Do I Work with?

Trust through transparency. Here is a clear snapshot of the best fit clients for me to work with.

  • Founders transitioning away from founder-led sales

  • Technical, Cyber or Saas Founders

  • Companies who's first sales hires need structure

  • Companies who have raised capital (or plan to)

  • Companies scaling toward $10M–$20M ARR

If You’re Scaling a Cyber or SaaS Company Toward $10M+

And you want sales to become engineered — not improvised. I'll evaluate Sales maturity, pipeline health, hiring structure and enterprise readiness.

Book a Revenue Architecture Diagnostic